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new ideas. fresh insight.
Going beyond the status quo, delivering talks that captivate audiences.
Following a successful career across the food industry, from working with some of the worlds leading brands and retailers to start-ups, I have spent years researching consumers, launching new products and building winning strategies. 2023 is all about moving the plant-based agenda forward and where I bring fresh, new and needed insights to the conversation. Powerful talks, leaving you inspired!
Hello
Selecting the hottest topics.
spring/summer 2023
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Where are the whitespace opportunities in a "saturated" market?
This talk focuses on perspectives, depending on the perspective businesses take, you either see 'saturation' or you see opportunity. Each category has its own unique nuances which I delve into in more detail, indicating the pitfalls to learn from and whitespace opportunities to go after. This is a high impact, visual talk designed to inspire audiences and energise teams.
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Why is plant-based and veganism dividing the industry and consumers?
"Meat-attatchment theory" could be one of the explanations why plant-based and veganism can become a devisive topic. Here we discus the phsycology behind why when asking people to eat less meat can create emotional responses despite evidence it is better for the planet or health. A thought provoking talk which creates good discussion and debate with audiences on a fundamental subject.
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Bespoke to your conference agenda and audience
I take a pragmatic approach and find the insights which are powerful enough to change our approach to plant-based when necessary, i.e. what is the food sector doing well and good at, where is the food sector slowing down or veering off track. Plant-based is one of the most important topics right now, ability to solve some of the planetary problems and growing health issues.
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Get in Touch
Spaces Office, The Mailbox,
Birmingham, UK, B1 1RD
+44 (0) 7464280013
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