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new ideas. fresh insight.
Going beyond the status quo, delivering talks that captivate audiences.
Following a successful career across the food industry, from working with some of the worlds leading brands and retailers to start-ups, I have spent years researching consumers, launching new products and building winning strategies. 2023 is all about moving the plant-based agenda forward and where I bring fresh, new and needed insights to the conversation. Powerful talks, leaving you inspired!
Selecting the hottest topics.
Where are the whitespace opportunities in a "saturated" market?
This talk focuses on perspectives, depending on the perspective businesses take, you either see 'saturation' or you see opportunity. Each category has its own unique nuances which I delve into in more detail, indicating the pitfalls to learn from and whitespace opportunities to go after. This is a high impact, visual talk designed to inspire audiences and energise teams.
Why is plant-based and veganism dividing the industry and consumers?
"Meat-attatchment theory" could be one of the explanations why plant-based and veganism can become a devisive topic. Here we discus the phsycology behind why when asking people to eat less meat can create emotional responses despite evidence it is better for the planet or health. A thought provoking talk which creates good discussion and debate with audiences on a fundamental subject.
Bespoke to your conference agenda and audience
I take a pragmatic approach and find the insights which are powerful enough to change our approach to plant-based when necessary, i.e. what is the food sector doing well and good at, where is the food sector slowing down or veering off track. Plant-based is one of the most important topics right now, ability to solve some of the planetary problems and growing health issues.
Get in Touch
Spaces Office, The Mailbox,
Birmingham, UK, B1 1RD
+44 (0) 7464280013
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