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Meat Free Monday
We are creating a movement which will build on a well established and known campaign.
Meat Free Monday was launched in the UK in 2009 by the McCartney family to show how fun and easy it is to eat meat free, and how one day a week can make a world of difference – for animals, people and planet. Visit meatfreemondays.com for more information and to get involved.
In Partnership with
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The Plan
To create one simple unifying message that can be easily adopted and used by every brand, business and organisation in this sector to help drive total category penetration.
Many brands and chefs have already opted in...
Academic research and industry insights have shown that Meat Free Monday has commercial cut through and is effective in changing behaviour, and this is something we can build on collectively.
Join as a Partner or Associate!
Find out how you can get involved in the Creative Process and Action Plan and secure your space by emailing Indy, indy@plant-futures.com
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