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Meat Free Monday
We are creating a movement which will build on a well established and known campaign.
Meat Free Monday was launched in the UK in 2009 by the McCartney family to show how fun and easy it is to eat meat free, and how one day a week can make a world of difference – for animals, people and planet. Visit meatfreemondays.com for more information and to get involved.
In Partnership with
The Plan
To create one simple unifying message that can be easily adopted and used by every brand, business and organisation in this sector to help drive total category penetration.