Plant Futures (“Plant Futures”, “we”, “us”, “our”) is committed to protecting your privacy and being transparent about how information is handled when you visit our website.

This Privacy Policy explains what data we collect, how it is used, and your rights in relation to that data.

1. Who We Are

Plant Futures is operated by Be Kind Foods Ltd, registered in England and Wales, company number 12959576 and registered office address; Edmund House, 12-22 Newhall Street, Birmingham, England, B3 3AS

Our website provides information, insight and resources related to food systems, categories and plant-based futures.

For any privacy-related questions, you can contact us at:
hello@bekindfoods.com

2. Information We Collect

a) Information You Provide to Us

Other than information you choose to provide to us directly, we do not collect personal data through forms, user accounts, subscriptions or direct transactions on this website.

If you contact us by email, we will use the information you provide solely to respond to your enquiry and retain correspondence only for as long as necessary to respond and for reasonable follow-up.

b) Information Collected Automatically

When you visit our website, limited technical data may be collected automatically, including:

• IP address

• Browser type and version

• Device type and operating system

• Pages visited and interactions with the site

• Date and time of visits

This data does not directly identify you and is used only for analytics, security and website performance purposes.

3. How We Use Your Information

Any information collected is used solely to:

• Ensure the website functions correctly

• Monitor and improve site performance and usability

• Understand aggregated usage patterns and trends

• Maintain website security

We do not sell, rent or trade personal data.

4. Legal Basis for Processing

Under UK GDPR and GDPR, our lawful bases for processing limited data include:

• Legitimate interests – to operate, secure and improve our website

• Consent – where required for cookies or similar technologies

You may withdraw your consent at any time via cookie settings.

5. Cookies and Similar Technologies

Our website uses cookies and similar technologies to ensure functionality and understand site usage.

• Essential cookies are required for the website to operate

• Non-essential cookies (such as analytics) are used only with your consent

You will be asked to manage your cookie preferences when you visit the site.
More information is available in our Cookie Policy.

6. Analytics and Third-Party Services

We may use privacy-focused analytics tools provided through our website platform to understand how visitors use the site.

Analytics data is processed in aggregated form and does not allow us to personally identify visitors.

7. Embedded and Third-Party Content

Some pages may include embedded content (such as videos) hosted on third-party platforms.

These third parties may collect technical data in line with their own privacy policies. We do not control how third-party platforms handle your data.

8. Data Sharing

We do not share personal data with third parties except where necessary to:

• Host and operate the website

• Comply with legal obligations

All service providers are required to process data securely and lawfully.

9. International Data Transfers

Some of our service providers may process data outside the UK or European Economic Area.

Where this occurs, appropriate safeguards are in place to ensure data is protected in accordance with UK GDPR requirements.

10. Data Storage and Security

We take reasonable technical and organisational measures to protect information against loss, misuse or unauthorised access.

Data is stored securely through trusted service providers used to operate the website.

11. How Long We Keep Data

We retain personal or technical data only for as long as necessary to fulfil its purpose, or to comply with legal and regulatory requirements.

12. Your Rights

Under UK GDPR and GDPR, you have the right to:

• Request access to personal data we hold about you

• Request correction of inaccurate data

• Request deletion of your data

• Object to or restrict processing

• Withdraw consent where processing is based on consent

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

To exercise any of these rights, contact us at hello@bekindfoods.com.

13. External Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites.

14. Children’s Privacy

This website is not intended for children under 16, and we do not knowingly collect personal data relating to children.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to the website or legal requirements.

The most current version will always be available on this page.

16. Contact Us

Plant Futures
Operated by Be Kind Foods Ltd
Email: hello@bekindfoods.com